Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store

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pricing and advertising decisions in a three-level supply chain with nash, stackelberg and cooperative games

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ژورنال

عنوان ژورنال: International Transactions in Operational Research

سال: 2020

ISSN: 0969-6016,1475-3995

DOI: 10.1111/itor.12805